A potential is a Scalar field associated with a Vector field such that its Gradient is the vector field with the sign changed:
The sign change is a convention and is designed to make equations nicer to work with, since many potentials are dependent on an inverse power of their argument (typically , e.g. electric potential) which lead to a minus sign when derived. The additional minus in the definition cancel the other one out.
A potential is defined up to a constant, which means that given any constant , the function is itself a potential of the same vector field. This is because the derivative of a constant is always zero: